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vtrnwebsite December 29, 2020

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Latest News Update from Bill Trifiro

Top 10 Radio Formats of 2021

Rank Format Percentage
#1 News Talk Information 11.0%
#2 Adult Contemporary 8.5%
#3 Country 6.0%
#4 Classic Hits 5.6%
#5 Pop CHR 5.2%
#6 Adult R&B 5.1%
#7 Classic Rock 5.0%
#8 Hot AC 4.5%
#9 All Sports 4.0%
#10 Regional Mexican 3.1%

Source: Nielsen
Data from Jan-Nov 2021. Persons 6+ AQH across all 48 PPM markets, Mon-Sun 6 a.m.-12 midnight.

Read as: Year-to-date (through Nov 2021), 11.0 percent of U.S. radio listeners aged 6+ were tuned to a news/talk/information station during any 15-minute period during the day.

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