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Advertising on the Radio is hard! Our region has 46+ Radio stations, broadcasting different program formats on frequencies covering various parts of our metropolitan area.

NO ONE RADIO STATION CAN DELIVER ALL THE LISTENERS THAT’S WHY THERE ARE 45+ RADIO STATIONS. Radio continues to deliver about 93% of the total population on a 12 + basis every week.

NEWSPAPERS CONTINUE THEIR SERIOUS DECLINE.

TELEVISION IS EXTREMELY FRAGMENTED WHAT USED TO BE 3 CHANNELS, BECAME 50, BECAME 200 AND NOW NEW STREAMING SERVICES ARE CROPPING UP EVERY WEEK

How people listen to the Radio is changing too. Some stations try to sell a separate set of commercials in their stream and call it digital. In 2014 VTRN started streaming. In year 1 we started 83,471 streams, in 2021 we started 692,533 streams to us streaming is not digital, it is broadcasting.

The other reason that advertising on the Radio is hard is as a business owner you rarely or ever see a Radio ad seller. I have been doing Radio in this market since the early 90s as owner of WLNI and as a consultant that launched 96.3 WROV FM in the 80s.

We know how to cover this market. We now have our programming on 11 frequencies delivering our Talk & Sports product to every inch of the Roanoke-Lynchburg DMA. No other Talk Radio station can make that claim. When Rush Limbaugh passed Talk Radio reset.

We are extremely shorthanded in sales and marketing but would like to work for your business. If you call us, I would be happy to meet with you, so would Ed Lane, Janet Rose, or Mark Lamb. 434-534-8500 is our number.

We can be your one stop for Radio advertising on our 11 frequencies, streaming on all devices with our popular Talk programs, CBS NEWS, WDBJ Weather, Classic Hits Rewind 1039, and CBS Sports Radio. We will show you how to do it and open your business to a form of advertising on the Radio, done our way.

Gary Burns

CEO & Principal Owner 3 Daughters Media Inc

CEO KSM HOLDINGS LLC & Burns Media Strategies Inc

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